Simple Steps to Manage your Online Reputation
Of late, more and more organisational information surfaces on the web. Google search is the first place people look for information that’s published about your company. In the always-online landscape, effortless access to a broad audience can be a great help in building your brand. However, care has to be taken as plans of greatness can quickly go sour once you are in the hands of the public. Even though you might have a specific image of how you want your business to be perceived, there’s zero guarantee that your image will be widely accepted.
Below are a few ways to manage your company’s online reputation and assist in controlling what people see when they search for your company on Google:
Search for your company: Search for your company’s name on Google and see what information about it comes up.
Create a Google profile: With the help of your company’s Google profile, you can manage your company’s information including company’s details, contact information, and other related information about your company that is there for people to see. You can also link to other sites about your company or created by your company. The best way is to link to your company’s blog, articles, and other profiles like the Facebook and LinkedIn.
Take away redundant content and the associated search results: If you find irrelevant content about your company online that is not required to appear online against your company’s profile and other details. It is essential to first determine whether you or someone else controls the content. If, however, the unwanted content resides on the site or page you don’t control, you can follow various online reputation management tips helpful in removing personal information from the web and also removing a page from Google’s search results.